Nike Running
Nike React
Product Launch
We collaborated with Nike on a multi-speaker, multi-venue immersive event that provided an exclusive sneak peek of the Epic React.
*Confidential client information has been changed, altered, or removed.
We worked with a dozen executives to craft and solidify their message into clear and inspiring storytelling that motived their audience of retailer CEO's, buyers, and journalists.
The biggest challenge in introducing an invisible product innovation is getting your audience to understand it. In this case, we had to find a way to show something that could only be under- stood through the sense of touch.
Early in the concept phase we developed visual metaphors to describe the sensation of running on a soft yet springy foam.
This event was a massive success and led to Nike’s largest ever sell-in.
