Nike Running
Nike React
Product Launch
We collaborated with Nike on a multi-speaker, multi-venue product launch event presentation that gave retailers, buyers, and journalists an exclusive first look at the Epic React.
*Confidential client information has been changed, altered, or removed.
We worked with a dozen executives to shape their messages into a clear, cohesive story across the event.
The biggest challenge was explaining an invisible product innovation: the sensation of a foam that felt both soft and springy.
Early in the concept phase, we developed visual metaphors that helped make that experience tangible.
The event was a massive success and led to Nike’s largest-ever sell-in.
