Nike Running
Product Launch
Media Event
We partnered with Nike on the launch of the Pegasus Turbo running shoe.
This media event took place in Tokyo and featured three celebrity runners.
The presentation was projected on six screens resembling a digital race clock. This created an immersive cinematic experience and allowed the media to capture photos of the celebrity runners in front of the larger-than-life running shoe.
The simple visuals were accentuated with subtle motion that allowed for impactful and immersive storytelling.
